Hamburg, February 2020 - 2 Minutes

animonda petcare bundles media and creative budget with Fluent

After an extensive selection process with renowned competitors (accompanied by pitch consultants Francis Drake), animonda petcare chose Fluent as its new media agency partner. In the course of further strategic processes, Fluent was then also able to secure the creative budget.

This is the first time the company has bundled its media and creative budgets with a single agency, thus breaking new ground in brand management.

animonda petcare stands for top performance in animal nutrition for dogs and cats in the premium segment. Since its foundation in 1991, animonda has consistently focused on the nutritional requirements of animals and markets its products exclusively through consultative retailers, breeders and veterinarians. animonda is represented in over 36 countries and has a leading market position in many markets.

animonda petcare gmbh is part of heristo AG, a family-run group of companies active in the meat processing, gourmet food, pet food, and wholesale and foreign trade of food products sectors in the German and international markets with a wide range of services.

animonda's credo is "Feeding with heart and mind". Fluent is to ensure the expansion of brand awareness of the animonda umbrella brand and the individual product brands such as Carny, Gran Carno and Vom Feinsten, and to tap into new target group potential.

"We chose Fluent as our new lead agency because the Fluent team fully convinced us with its performance and high level of competence." Udo Bilz, Head of Marketing, explains the decision.

"We are very pleased that such a successful company as animonda petcare has chosen our modern, holistic agency concept and that we were able to prevail over strong competitors," Andreas Bahr, board member Fluent comments on the budget win.

Fluent is responsible for strategic communications consulting, media planning and media buying for all on- and offline measures, as well as the creative development and implementation of campaigns and other communications projects, including animonda's social media community management.

About Fluent

Fluent was founded in Hamburg in 2013 and celebrates its eighth birthday in 2021. Today, the agency employs almost 50 permanent members of staff. Fluent offers strategy and creation for all digital and analogue media. All under one roof. Clients of the agency include AIDA Cruises, ARAG, animonda petcare, DocMorris, Berenberg Bank, Hamburger Hochbahn, Glück Marmelade, the Müller chemist chain, NORDSEE, SIXT and the jeweller Wempe.

Press contact at Fluent

Andreas Bahr
Fluent AG
Herrengraben 31
20459 Hamburg

+49 40-22 63 68 300