Hamburg, June 2020 - 2 Minutes

Fluent becomes integrated lead agency of NORDSEE

In a multi-stage selection process, which was accompanied by the pitch consultancy Cherrypicker, the Fluent team was able to prevail over well-known agencies and win the mandate as integrated NORDSEE lead agency.

NORDSEE, founded in 1896, is today one of the most successful system catering companies in Germany and Europe: with over 370 stores, around 5,300 employees, more than 17 million customers a year, and sales of 330 million euros. But NORDSEE is not only a tradition, but also an innovator: most recently with the young and innovative concept "Go! Fish.”

Fluent's tasks include strategic communications consulting for the company as well as the creative development and cross-media implementation of campaigns on- and offline. The interdisciplinary Fluent team is led by Géza Unbehagen (Consulting), Daniel Frericks (Creation) and Andreas Bahr (Media).

Currently, Fluent is also closely assisting NORDSEE with marketing planning and measure development for the Covid period and are just restarting business after the government-imposed lockdown of the restaurant industry.

NORDSEE CEO Carsten Horn on his decision to partner with Fluent and his plans for the brand said: "NORDSEE is at the beginning of a major change process that will take the brand into a new dimension. Consumer behaviour, dynamic competition and digitally in all its forms are both a challenge and an opportunity. This requires a "world-class team" and a "world-class agency". If this claim was true before Covid-19, it is even more important now with Covid-19. With Fluent we have found this team, we're confident of it!" Fluent founder and CEO Andreas Bahr comments: "We are very happy to be able to provide holistic support for such a great brand. The process has once again confirmed how relevant our agency concept of "creation and media from a single source" is today. Extremely exciting and promising times lie ahead for NORDSEE, and we will do everything we can to play our part in its success."

About Fluent

Fluent was founded in Hamburg in 2013 and celebrates its eighth birthday in 2021. Today, the agency employs almost 50 permanent members of staff. Fluent offers strategy and creation for all digital and analogue media. All under one roof. Clients of the agency include AIDA Cruises, ARAG, animonda petcare, DocMorris, Berenberg Bank, Hamburger Hochbahn, Glück Marmelade, the Müller chemist chain, NORDSEE, SIXT and the jeweller Wempe.

Press contact at Fluent

Andreas Bahr
Fluent AG
Herrengraben 31
20459 Hamburg

+49 40-22 63 68 300
andreas.bahr@fluent.ag