Hamburg, April 2020 - 2 Minutes

Fluent is developing a TV campaign for the brand for the first time as creative Müller lead agency

The Fluent team, which has been on board with Müller as lead agency since mid-2019, was involved in the development of the new brand strategy and developed and implemented the new TV campaign, including accompanying advertising materials.

This also includes the "Thank You" campaign with the two competitors dm and Rossmann, as well as the company's own appearance on TV shortly before Easter 2020.

This is the first time that Müller has gone on TV with an advertising campaign. Starting in January, the new brand claim "more for me" was intensively promoted in several channels (TV, radio and print) in more than 5 countries.

Until now, the company with sales of over 4 billion euros, more than 850 stores and over 37,000 employees has focused on brochures and catalogs.

The objectives of the campaign are, on the one hand, to raise awareness and sharpen the brand and establish the new brand promise "more for me". And secondly, to motivate customers and new customers. Media used are: TV (5 countries), online video, radio, digital out of home, social media.

Fluent founder and board member for consulting Géza Unbehagen comments: "We are very proud to have won the Müller creative account after a successful strategy and CI project. We still have a lot of plans together with Müller, because Müller has set ambitious goals for the coming years."

Fluent Creative Director Daniel Frericks on the new campaign: "Many people don't even have Müller on their radar as a full-range and experience department store. The commercials and the campaign phrase "More than a drugstore" make it clear that you can get much more than just the usual chemists' articles at Müller."

About Fluent

Fluent was founded in Hamburg in 2013 and celebrates its eighth birthday in 2021. Today, the agency employs almost 50 permanent members of staff. Fluent offers strategy and creation for all digital and analogue media. All under one roof. Clients of the agency include AIDA Cruises, ARAG, animonda petcare, DocMorris, Berenberg Bank, Hamburger Hochbahn, Glück Marmelade, the Müller chemist chain, NORDSEE, SIXT and the jeweller Wempe.

Press contact at Fluent

Andreas Bahr
Fluent AG
Herrengraben 31
20459 Hamburg

+49 40-22 63 68 300
andreas.bahr@fluent.ag