Hamburg, May 2020 - 2 Minutes

Fluent strengthens management team: Mareen Bergstedt joins as Director Digital Media

Just in time for its seventh anniversary, Fluent is strengthening the agency's leadership and announcing a high-profile new hire.

Mareen Bergstedt, 44, can look back on more than 20 years of experience in digital marketing. After several years at Gruner+Jahr, SPIEGEL and PLAN.Net Media/Serviceplan, she most recently spent 5 years as Managing Partner Digital Strategy at Omnicom Media Group, where she was responsible for clients such as EDEKA, Mast Jägermeister, Netto MD and Unternehmensgruppe Theo Müller; she was also part of the strategic onboarding team for Mercedes-Benz. In the course of her career, the proven expert has also worked for clients such as DATEV, Wüstenrot Württembergische, EnBW, MediaMarkt and ERGO.

At Fluent, she will focus on digital media issues and new business, working closely with founder and Board Member Andreas Bahr and Director Media & Communications Stefanie Hahn.

"Especially for digital measures, the close cooperation and open exchange between media, consulting, creation, market research and technology specialists is crucial for measurable campaign successes. This holistic approach, the team and Fluent's client portfolio convinced me. I'm looking forward to improving what exists and creating something new together."

"It's great to welcome Mareen on board. Stefanie Hahn and I have already worked with her very successfully at the Serviceplan Group. She fits perfectly into our integrated agency model and will further strengthen our digital expertise," says Fluent Board Member Andreas Bahr about the new hire. With this step, Fluent continues to focus on growth: "We are continuing to pick up the pace even during the pandemic, expanding our portfolio and doing well without short-time work and layoffs," Andreas Bahr adds.

About Fluent

Fluent was founded in Hamburg in 2013 and celebrates its eighth birthday in 2021. Today, the agency employs almost 50 permanent members of staff. Fluent offers strategy and creation for all digital and analogue media. All under one roof. Clients of the agency include AIDA Cruises, ARAG, animonda petcare, DocMorris, Berenberg Bank, Hamburger Hochbahn, Glück Marmelade, the Müller chemist chain, NORDSEE, SIXT and the jeweller Wempe.

Press contact at Fluent

Andreas Bahr
Fluent AG
Herrengraben 31
20459 Hamburg

+49 40-22 63 68 300
andreas.bahr@fluent.ag