Wooden board with GLÜCK jam, butter knife and bread slices

GLÜCK – the best-case scenario in the food sector

GLÜCK has been one of the most successful brand launches in recent years. Since its launch in 2016, Fluent has supported GLÜCK in the areas of strategy, media, events, influencers, PR and market research. Fluent also successfully took care of the expansion of the brand to include the products ‘GLÜCK passiert’, ‘GLÜCK Honig’ and four new GLÜCK fruit varieties. With a 360° media strategy and integrated PR and influencer measures, we ensured that the new premium brand quickly became known and established itself in retail and among the target group – despite being in a saturated market dominated by seemingly all-powerful competitors.

PR & Influencer

Any questions?

Geza Unbehagen, our Chief Strategy and Consultation Officer, will be happy to tell you more about the agency, our clients and our work.

Any questions?

Andreas Bahr, our Director of Media and PR, will be happy to tell you more about the agency, our clients and our work.

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