‘Discover enjoyment’

The task

The new online shop of, a company of Gruner + Jahr GmbH & Co. KG, offers premium food products from across Europe. Fluent, the lead agency for communication and media, was tasked with increasing awareness of this especially diverse product range throughout Germany.

The solution

The campaign focuses on searching and finding online at Various occasions are intended to inspire a sophisticated target group that cares about enjoyment, encouraging them to explore The search for enjoyment then becomes an experience on the website, where users can make fun discoveries. All aspects of media planning and purchasing were the responsibility of Fluent, which employed social media channels as well as online, print and outdoor advertising.

The result

A successful launch of the platform for enjoyment with steadily growing sales figures and increasing brand awareness among the target group.