The shopping centre with two branches in northern Germany was previously perceived mainly as a furniture retailer and not as a brand that can promise a holistic shopping experience. Shopping at dodenhof was to be given a more charming dimension.
A new communication strategy whose central theme is joy, conveying the emotions of a diverse shopping experience at dodenhof. This is also encapsulated by the new slogan: ‘With the greatest pleasure!’ With a fresh, modern appearance, the new brand image carries itself consistent well on all channels – in traditional media and supplements as well as online and at the point of sale.
A positive shift in perception and increased footfall in the shopping centres. Increasingly, people see dodenhof as a lifestyle brand that offers an inspirational, holistic shopping experience.