CUPPER Teas – or how to cause a stir on the tea market

The CUPPER brand has turned the traditional world of tea on its head and combines excellent taste, a unique brand world and B-Corp-certified sustainability. Since 2018, Fluent has been supporting the development of the brand and the expansion of domestic distribution with integrated B2C and B2B media and PR concepts, both at the POS and nationally via offline and online media channels. Fluent is also responsible for ongoing market research to evaluate the success of advertising.

Any questions?

Geza Unbehagen, our Chief Strategy and Consultation Officer, will be happy to tell you more about the agency, our clients and our work.

Any questions?

Andreas Bahr, our Director of Media and PR, will be happy to tell you more about the agency, our clients and our work.

More cases

Wooden board with GLÜCK jam, butter knife and bread slices
Vineyards in Spain